High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Karnataka, India
Looking for a Meta Ads Agency in Bengaluru? konvex Marketing runs Facebook and Instagram ads for D2C and e-commerce brands in Bengaluru as the first step of a full funnel — the ad, the offer, the landing page and the WhatsApp follow-up are planned together so your ad spend has somewhere good to land.
Where this fits
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
The hook, the offer and the creative give them a reason to tap now — not "later".
A fast Shopify landing page that keeps the exact promise the ad made.
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
Pixel, Conversions API and event deduplication checked before a rupee is spent.
A clear, testable reason to buy — bundles, launches, limited drops.
UGC, static and video ads tested by angle, refreshed every week.
Prospecting, retargeting and catalogue ads structured for scale.
Advantage+ shopping, custom audiences and a clean product feed.
One weekly report from spend to orders — not just clicks and CTR.
We review your account, tracking, creatives and landing pages.
We define the offer and 3–5 creative angles to test first.
Campaigns go live with matching landing pages and retargeting.
Weekly creative tests; budget moves to what profitably sells.
Common leaks
Your CPC looks fine but every sale costs more than the margin it brings in.
Ads that worked last month have stopped — frequency is up, CTR is down.
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
FAQ
It depends on your margins and average order value. Most D2C brands we work with start with a test budget large enough to get purchase data within the first few weeks, then scale what works.
Yes. We plan angles, write scripts and produce or brief UGC, static and video creatives as part of the service.
If the page is the leak, yes — that's the point of running the funnel together. Landing page work is part of our Shopify service.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.