01 Discover
High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Ad spend that buys clicks, not customers
Clicks but no add-to-carts
Traffic is arriving from ads, but visitors bounce before touching the cart.
What it costs you
Paying for visits that never become shoppers
Where it shows up
The symptom appears here — the cause is often a stage earlier
- 01 / Discover
Sees the ad
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
- 02 / Consider
Reads the offer
The hook, the offer and the creative give them a reason to tap now — not "later".
- 03 / Land
Lands on the store
A fast Shopify landing page that keeps the exact promise the ad made.
- 04 / Convert
Buys — or abandons
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
buysabandons - 05 / Recover
Comes back on WhatsApp
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
Why it happens
Generic landing pages
Ad traffic lands on the homepage or a crowded collection.
Missing proof
No reviews, no UGC, no reason to trust a new brand.
Weak mobile layout
The buy button and price sit below a wall of images on mobile.
How we fix it
Dedicated landing pages
One page per ad angle, built for mobile first.
Proof above the fold
Ratings, reviews and real customer content where buyers decide.
Test, don't guess
A/B test headlines, offers and layouts against real ad traffic.
Other leaks
Check the rest of your funnel
02 Consider
Ad creative fatigue
Ads that worked last month have stopped — frequency is up, CTR is down.
Rising CPMs and falling reach on your best audiences
01 Discover04 Convert
Broken pixel & Conversions API tracking
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
Campaigns optimising on wrong data
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.