01 Discover
High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Ad spend that buys clicks, not customers
Broken pixel & Conversions API tracking
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
What it costs you
Campaigns optimising on wrong data
Where it shows up
The symptom appears here — the cause is often a stage earlier
- 01 / Discover
Sees the ad
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
- 02 / Consider
Reads the offer
The hook, the offer and the creative give them a reason to tap now — not "later".
- 03 / Land
Lands on the store
A fast Shopify landing page that keeps the exact promise the ad made.
- 04 / Convert
Buys — or abandons
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
buysabandons - 05 / Recover
Comes back on WhatsApp
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
Why it happens
Browser-only pixel
Ad blockers and iOS privacy hide a large share of purchases from a browser pixel.
Duplicate events
Pixel and server events firing without deduplication inflate results.
Theme and app conflicts
Checkout apps and theme edits silently break events.
How we fix it
Audit every event
Map view-content to purchase across devices and checkouts.
Server-side Conversions API
Send purchase events from the server with proper deduplication.
One source of truth
A reporting view that ties Meta, Shopify and WhatsApp revenue together.
Other leaks
Check the rest of your funnel
02 Consider
Ad creative fatigue
Ads that worked last month have stopped — frequency is up, CTR is down.
Rising CPMs and falling reach on your best audiences
03 Land
Clicks but no add-to-carts
Traffic is arriving from ads, but visitors bounce before touching the cart.
Paying for visits that never become shoppers
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.