01 Discover
High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Ad spend that buys clicks, not customers
High COD returns (RTO)
COD orders look great on the dashboard, then come back undelivered.
What it costs you
Shipping both ways on orders that never pay
Where it shows up
The symptom appears here — the cause is often a stage earlier
- 01 / Discover
Sees the ad
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
- 02 / Consider
Reads the offer
The hook, the offer and the creative give them a reason to tap now — not "later".
- 03 / Land
Lands on the store
A fast Shopify landing page that keeps the exact promise the ad made.
- 04 / Convert
Buys — or abandons
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
buysabandons - 05 / Recover
Comes back on WhatsApp
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
Why it happens
Unconfirmed orders
Impulse COD orders are shipped without checking intent.
Wrong addresses
Incomplete addresses and wrong pin codes.
No prepaid nudge
Nothing encourages buyers to pay upfront.
How we fix it
WhatsApp order confirmation
Automated confirm / cancel / edit-address flow before dispatch.
Prepaid incentives
Small, well-timed incentives to switch COD to prepaid.
Risk rules
Flag repeat-RTO pin codes and customers before shipping.
Other leaks
Check the rest of your funnel
02 Consider
Ad creative fatigue
Ads that worked last month have stopped — frequency is up, CTR is down.
Rising CPMs and falling reach on your best audiences
01 Discover04 Convert
Broken pixel & Conversions API tracking
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
Campaigns optimising on wrong data
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.