Free tool
WhatsApp Business API cost calculator
Estimate your monthly WhatsApp bill in India — Meta's per-message charges, GST and your provider's platform fee — and compare it with the revenue your flows recover.
Calculator
What will WhatsApp cost you?
How it works
How WhatsApp Business API pricing works
Meta charges per delivered template message, with different rates by category. Marketing messages (offers, cart reminders with promotions) cost the most. Utility messages (order confirmations, shipping and COD updates) cost much less. Replies to customers inside the customer-service window are free.
On top of Meta’s charges, most brands pay a Business Solution Provider (BSP) for the platform they send through, and GST at 18% applies to both.
Rates change from time to time, so always confirm current pricing on Meta’s official WhatsApp Business Platform pricing page before budgeting.
Questions
Is an abandoned-cart reminder a marketing or utility message?
Cart reminders are usually categorised as marketing by Meta, especially if they include an offer. Order and delivery updates are utility.
How do I cut my WhatsApp bill?
Send fewer, better-timed marketing messages, use utility templates for transactional updates, and stop sequences as soon as the customer buys.
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