Free tool
Funnel leak calculator
Set the sliders to your store's numbers. See what your Meta Ads already earn, how many carts you lose — and what WhatsApp cart recovery adds without spending more on ads.
Calculator
How much revenue is leaking?
How it works
The maths behind the calculator
Visitors = ad spend ÷ cost per click. Carts = visitors × add-to-cart rate. Orders = carts × (1 − abandonment rate). Recovered orders = abandoned carts × WhatsApp recovery rate. Revenue = orders × average order value.
It is a deliberately simple model. Real funnels have more steps — but it shows where the biggest leak is and how much a recovery flow is worth relative to your ad spend.
Questions
What cart recovery rate should I assume?
Use your own data if you have it. If you are starting from zero, test conservative values first — recovery rates vary widely by category, offer and message timing.
Why does the calculator focus on WhatsApp?
Because abandoned carts are usually the cheapest revenue to win back: you already paid to bring those shoppers in.
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.