01 Discover
High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Ad spend that buys clicks, not customers
Meta Ads
Meta Ads for jewellery brands
Looking for a Meta Ads Agency in India? konvex Marketing runs Facebook and Instagram ads for D2C and e-commerce brands in India as the first step of a full funnel — the ad, the offer, the landing page and the WhatsApp follow-up are planned together so your ad spend has somewhere good to land.
Where this fits
Meta Ads for jewellery brands — inside the full journey
- 01 / Discover
Sees the ad
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
- 02 / Consider
Reads the offer
The hook, the offer and the creative give them a reason to tap now — not "later".
- 03 / Land
Lands on the store
A fast Shopify landing page that keeps the exact promise the ad made.
- 04 / Convert
Buys — or abandons
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
buysabandons - 05 / Recover
Comes back on WhatsApp
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
What makes jewellery brands different
Higher order values mean longer consideration. Buyers need trust, detail and reassurance before they pay — and often a conversation.
Trust at higher prices
Certifications, close-up video and reviews on every key page.
Conversation commerce
Click-to-WhatsApp ads let buyers ask questions before they buy.
Gifting moments
Festive and occasion calendars drive the biggest spikes in demand.
What our Meta Ads work covers for jewellery brands
Account & tracking audit
Pixel, Conversions API and event deduplication checked before a rupee is spent.
Offer strategy
A clear, testable reason to buy — bundles, launches, limited drops.
Creative system
UGC, static and video ads tested by angle, refreshed every week.
Full-funnel campaigns
Prospecting, retargeting and catalogue ads structured for scale.
Audience & catalogue setup
Advantage+ shopping, custom audiences and a clean product feed.
Revenue reporting
One weekly report from spend to orders — not just clicks and CTR.
How we run it
Audit
We review your account, tracking, creatives and landing pages.
Offer & angles
We define the offer and 3–5 creative angles to test first.
Launch
Campaigns go live with matching landing pages and retargeting.
Scale
Weekly creative tests; budget moves to what profitably sells.
Common leaks
Problems we fix for jewellery brands
02 Consider
Ad creative fatigue
Ads that worked last month have stopped — frequency is up, CTR is down.
Rising CPMs and falling reach on your best audiences
01 Discover04 Convert
Broken pixel & Conversions API tracking
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
Campaigns optimising on wrong data
FAQ
Meta Ads for jewellery brands — questions
How much should I spend on Meta Ads in India?
It depends on your margins and average order value. Most D2C brands we work with start with a test budget large enough to get purchase data within the first few weeks, then scale what works.
Do you create the ad creatives?
Yes. We plan angles, write scripts and produce or brief UGC, static and video creatives as part of the service.
Will you fix my landing page too?
If the page is the leak, yes — that's the point of running the funnel together. Landing page work is part of our Shopify service.
Meta Ads for other industries
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.