01 Discover
High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Ad spend that buys clicks, not customers
Customers buy once and never return
Every month starts from zero — you pay to acquire the same kind of customer again and again.
What it costs you
Acquisition cost that never pays back
Where it shows up
The symptom appears here — the cause is often a stage earlier
- 01 / Discover
Sees the ad
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
- 02 / Consider
Reads the offer
The hook, the offer and the creative give them a reason to tap now — not "later".
- 03 / Land
Lands on the store
A fast Shopify landing page that keeps the exact promise the ad made.
- 04 / Convert
Buys — or abandons
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
buysabandons - 05 / Recover
Comes back on WhatsApp
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
Why it happens
No post-purchase journey
After the order, the brand goes silent.
Generic broadcasts
Blasting the whole list with the same offer trains people to ignore you.
No replenishment timing
Consumables run out and the customer reorders elsewhere.
How we fix it
Post-purchase flows
Order updates, how-to-use content and review requests on WhatsApp.
Replenishment reminders
Timed to when the product actually runs out.
Segmented win-back
Offers based on what each customer bought and when.
Other leaks
Check the rest of your funnel
02 Consider
Ad creative fatigue
Ads that worked last month have stopped — frequency is up, CTR is down.
Rising CPMs and falling reach on your best audiences
01 Discover04 Convert
Broken pixel & Conversions API tracking
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
Campaigns optimising on wrong data
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.