01 Discover
High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Ad spend that buys clicks, not customers
High cart abandonment
Plenty of add-to-carts, but most shoppers leave at checkout and never come back.
What it costs you
Most of the carts you paid to create never become orders
Where it shows up
The symptom appears here — the cause is often a stage earlier
- 01 / Discover
Sees the ad
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
- 02 / Consider
Reads the offer
The hook, the offer and the creative give them a reason to tap now — not "later".
- 03 / Land
Lands on the store
A fast Shopify landing page that keeps the exact promise the ad made.
- 04 / Convert
Buys — or abandons
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
buysabandons - 05 / Recover
Comes back on WhatsApp
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
Why it happens
Surprise costs
Shipping or COD fees that appear only at the last step.
Checkout friction
Too many fields, forced sign-up or missing payment options.
No follow-up
Abandoned carts get one email nobody opens — or nothing at all.
How we fix it
Fix checkout friction
Clear pricing early, fewer steps and the payment options your buyers expect.
WhatsApp recovery flows
Timed WhatsApp reminders with the cart, a reason to return and a one-tap link.
Segment by intent
Different messages for first-time visitors, repeat buyers and high-value carts.
Other leaks
Check the rest of your funnel
02 Consider
Ad creative fatigue
Ads that worked last month have stopped — frequency is up, CTR is down.
Rising CPMs and falling reach on your best audiences
01 Discover04 Convert
Broken pixel & Conversions API tracking
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
Campaigns optimising on wrong data
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.