01 Discover
High cost per purchase on Meta Ads
Your CPC looks fine but every sale costs more than the margin it brings in.
Ad spend that buys clicks, not customers
Ad creative fatigue
Ads that worked last month have stopped — frequency is up, CTR is down.
What it costs you
Rising CPMs and falling reach on your best audiences
Where it shows up
The symptom appears here — the cause is often a stage earlier
- 01 / Discover
Sees the ad
A thumb-stopping Meta ad finds the right buyer in their Instagram or Facebook feed.
- 02 / Consider
Reads the offer
The hook, the offer and the creative give them a reason to tap now — not "later".
- 03 / Land
Lands on the store
A fast Shopify landing page that keeps the exact promise the ad made.
- 04 / Convert
Buys — or abandons
Checkout, COD, shipping, trust. Every bit of friction decides who pays and who leaves.
buysabandons - 05 / Recover
Comes back on WhatsApp
Automated WhatsApp flows win back abandoned carts and turn first orders into repeat ones.
Why it happens
Too few creatives in rotation
Two or three ads can't carry an account for long.
One angle, many edits
New colours on the same hook still look like the same ad to your audience.
No testing system
New creatives launch randomly, so wins are never repeated.
How we fix it
Angle-first testing
Test distinct hooks — problem, proof, offer, founder story — not just new edits.
Weekly creative cadence
A steady pipeline of UGC, static and video variations.
Recycle winners
Winning angles get rebuilt for new formats and placements.
Other leaks
Check the rest of your funnel
01 Discover04 Convert
Broken pixel & Conversions API tracking
Meta reports half the sales Shopify does — or double. Nobody trusts the numbers.
Campaigns optimising on wrong data
03 Land
Clicks but no add-to-carts
Traffic is arriving from ads, but visitors bounce before touching the cart.
Paying for visits that never become shoppers
Let's find the leak in your funnel.
A free 30-minute audit of your ads, store and follow-up — with the three fixes we'd make first.