UrbanStitch
What We Faced
UrbanStitch, a Mumbai-based D2C menswear brand, was spending Rs 3L per month on Meta Ads with a stagnant 2.1x ROAS. Their creative was stale, audience segmentation was basic, and they had no systematic testing framework. Frequency was climbing above 4.5 and cost per purchase was rising month over month.
Our Strategy
We restructured their account using the open funnel model: broad top-of-funnel video views, middle-funnel engagement retargeting, and bottom-funnel dynamic product ads. We implemented a weekly creative rotation system with 5 new ad concepts tested every week. Advantage+ shopping campaigns were layered on top of their existing catalog with custom audience exclusions.
How We Executed
Month 1 focused on audience research, creative audit, and rebuilding the pixel event setup with Conversions API. Months 2 to 3 ramped creative testing to 20 variations per month. By month 4, we identified winning creative formats and scaled budget from Rs 5L to Rs 12L while maintaining CPA targets.