🔴 High Impact

65% of New UPI Users Are from Tier 3 India

65%

of new UPI users are from Tier 3–5 cities

UPI transactions in Tier 3–5 cities are growing faster than metros, with over 65% of new users coming from non-metro regions.

Source: NPCI Real-Time Payments Adoption Pulse ↗

Year: 2026

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⚡ Marketing Angle — How to Use This

Stop designing checkout flows for metro users — optimize for low-data, fast, vernacular-first payment journeys. Tier 3 India is now the primary growth engine.

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E-commerce / D2C Service Business Local Business SaaS / Digital Marketing Agency