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RESOURCES
Free Resources

Tools that make your
marketing smarter

Calculators, playbooks, templates and benchmarks built from running campaigns for 200+ Indian businesses. Free. No fluff.

8
Free Resources
200+
Businesses Helped
₹0
Cost to Access
<10min
Time to Value
Featured Tools
Meta Ads
Free Tool
01

Meta Ads ROAS Calculator

Know your break-even ROAS, ideal budget, and profit margins before you spend a single rupee. Built for Indian e-commerce and service businesses.

⏱ 3 min  ·  Calculator
Use Calculator →
Performance
Free Tool
02

Ad Budget Planner for India

Answer 6 questions about your business and get a recommended monthly ad budget across Meta, Google, and WhatsApp — with projected results.

⏱ 5 min  ·  Planner
Build My Plan →
All Resources
WhatsApp Automation
🔒 Gated
03

WhatsApp Funnel Message Pack

15 ready-to-send WhatsApp message sequences — welcome flows, cart recovery, re-engagement, and follow-up. Copy, paste, convert.

Instant use  ·  Template Pack
All Services
🔒 Gated
04

India Performance Marketing Benchmarks 2026

CPM, CPL, ROAS, and CTR benchmarks across 8 industries and 12 Indian cities. Stop guessing what "good" looks like.

10 min read  ·  Data Report
Website / Shopify
🔒 Gated
05

Website Conversion Audit — 47-Point Checklist

Self-audit your website in under 20 minutes. Find the exact friction points killing your conversion rate before you spend another rupee on ads.

20 min  ·  Checklist
Google Ads
🔒 Gated
06

Google Ads Account Grader

Score your Google Ads account across 12 dimensions — Quality Score, campaign structure, keyword match types, bidding strategy, and wasted spend.

15 min  ·  Scorecard
Ecommerce
🔒 Gated
07

RTO Recovery Playbook

The 5-step system we use to reduce Cash on Delivery return rates from 30% to under 10%. WhatsApp sequences, IVR scripts, prepaid conversion tactics.

30 min read  ·  Playbook
SEO / Local
Free
08

City-wise Ad Cost Index — India 2026

CPM and CPL benchmarks for 20 Indian cities. Know what you should be paying in Mumbai vs Indore before briefing any agency.

5 min  ·  Free — No Gate
VALUE

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